![]() “Money moves even in a recession,” says Dane. Well, it turns out that even if the real estate market was depressed, the real estate agents were dealing with the same amount of business. How did Dane manage to pitch a new expense to real estate agents and brokers? So it was 2009, and the economy wasn’t doing too hot. ![]() ![]() Nobody’s thoughtful enough to just ask companies what solutions they’d like to see developed. People are always trying to sell their product and make their customers motivated to change their behaviors to fit. He already had business clients from previous experiences, but his point is that you can do this cold. The behavior didn’t exist, and the product couldn’t change that.Īnd so he went to the market and asked people “What’s the software product you’ve been looking for for years that you just haven’t found yet?” People are used to doing the same thing in the same way, and if you come to them with a solution that promises huge returns after revamping their whole workflow, they’ll just toss your email in the trash.įor example, do you remember the NordicTrack ski machine? As Dane puts it, nobody was practicing for cross-country skiing in their homes before it came out, and although it caught on briefly, people slowly returned to just what they had been doing before. One of the most fundamental points that he makes is that you should not try to modify user behavior. In today’s interview, he walks us through his philosophy of winning and keeping customers, framed through the story of one of his most successful products, Paperless Pipeline, a tool for real estate agents to manage their clients with $2.5m in revenues annually. Most of all, though, he’s a man who understands the customer. He’s an author and a musician with three albums to his name. He’s an educator and mentor for millionaires and company leaders. He’s a successful software company co-founder. It’s hard to really quantify the kind of person that Dane Maxwell is. Clients of Paperless Pipeline nearly doubled from 40k in 2014 to 80k+ in 2019.CEO Dane Maxwell stepped away in 2015 and uses Paperless Pipeline as a way to generate income.Founded in 2009, Paperless Pipeline has been completely bootstrapped and profitable each year through 2019. ![]()
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